Why Some Investors Love ETFs (Exchange-Traded Funds)
- Olu Olu
- Jan 8
- 5 min read
Updated: Jan 10

An exchange-traded fund (ETF) is an investment fund that holds multiple underlying assets and can be bought and sold on an exchange, much like an individual stock. ETFs can be structured to track anything from the price of a commodity to a large collection of stocks. ETFs are commonly known to mirror the performance of popular indexes (think S&P 500 or NASDAQ-100). Yet, as flexible investment vehicles, ETFs come in all shapes and sizes—including those managed by professionals aiming to beat a benchmark or fulfill specific objectives.
Major Benefits for Choosing ETFs
Lower Costs
ETFs typically have lower expense ratios compared to mutual funds. This often leads to better long-term growth potential, as fewer fees are chipping away at returns.
Diversification
An ETF can hold dozens, hundreds, or even thousands of individual securities. This breadth helps reduce investment risk.
Tax Efficiency
Income from ETFs are often taxed as either dividend or capital gains which are always at a lower rate compaerd to regular income tax. It is also possible to pay no tax at all when trading from a Tax-Free Savings Account (TFSA).
Flexibility
Because ETFs trade on an exchange, they can be bought or sold throughout the trading day—enabling quick withdrawals if needed.
Now, let’s break down the main types of ETFs available:
1. Index ETFs
At a Glance
Most Common: Often track well-known benchmarks like the S&P 500, NASDAQ-100, or Dow Jones Industrial Average.
Passive Investing: Aim to replicate index returns rather than outperform them.
Lower Fees: Because these funds require minimal active management, they generally come with lower expense ratios.
Who Might Use Them?
Buy-and-Hold Investors: If you’re seeking a hands-off approach, index ETFs let you capture broad market returns over time.
Core Portfolio Builders: Index ETFs can act as a foundational portfolio holding before layering in more specialized investments.
2. Actively Managed ETFs
At a Glance
Professional Oversight: Managed by portfolio managers who actively choose holdings with the goal of beating a benchmark or meeting a specific strategy.
Potential for Outperformance: Active managers can pivot quickly to exploit market opportunities or avoid downside risks.
Higher Costs: Because they require intensive research and trading, expense ratios can be higher than passive index ETFs.
Who Might Use Them?
Investors Seeking Alpha: If your goal is to potentially beat market averages, actively managed ETFs may be an appealing choice.
Strategic Allocation: Seasoned investors may use these as part of a broader strategy that blends passive and active approaches.
3. Sector & Industry ETFs
At a Glance
Targeted Exposure: Focus on particular sectors (e.g., technology, healthcare, financials) or industries (e.g., renewable energy, biotech).
Higher Volatility: Narrow focus can bring bigger price swings, so be prepared for more risk.
Thematic Investing: Ideal for investors who believe certain sectors will outperform in the near future.
Who Might Use Them?
Tactical Traders: If you have a strong outlook on a specific sector, these ETFs let you go “all in” on that idea.
Diversifiers: Use sector ETFs to complement a core portfolio of broad-based funds.
4. Commodity ETFs
At a Glance
Physical & Futures-Based: Some track the prices of physical commodities like gold or silver, while others use futures contracts for commodities like oil or corn.
Inflation Hedge: Commodities can rise in value when inflation accelerates, offering a potential buffer.
Operational Nuances: Futures-based funds may face issues like “contango,” where rolling futures contracts can erode returns.
Who Might Use Them?
Investors Concerned About Inflation: Commodities may help hedge against rising prices.
Diversification Seekers: Adding commodities can reduce overall portfolio correlation to traditional stocks and bonds.
5. Bond ETFs
At a Glance
Income Focus: Primarily hold government, municipal, or corporate bonds.
Steadier Returns: Generally less volatile compared to equity-based ETFs, though credit and interest rate risks still apply.
Yield Variations: Depending on the bond type (government vs. corporate), yield and risk levels vary.
Who Might Use Them?
Conservative Investors: Ideal for risk-averse individuals seeking more stable returns.
Balance Your Portfolio: Bond ETFs often serve as a counterweight to the ups and downs of stock holdings.
6. Thematic ETFs
At a Glance
Trend-Focused: Revolve around cutting-edge themes like clean energy, artificial intelligence, or blockchain technology.
Speculative Growth: Early adoption of new trends can come with higher volatility and risk.
Passion Investment: Some investors choose themes they’re personally passionate or bullish about.
Who Might Use Them?
Forward-Thinking Investors: If you believe certain mega-trends will reshape the future, these ETFs let you invest accordingly.
Innovation Enthusiasts: Thematic ETFs can help you support emerging industries without having to pick specific winners.
7. ETFs of ETFs
At a Glance
Layered Investment: These funds invest primarily in other ETFs, creating a diversified, multi-asset basket.
Simplified Diversification: By buying one ETF that holds multiple ETFs, you streamline your portfolio-building process.
Potential Overlap: Because they contain multiple ETFs, holdings may overlap, so be aware of duplicate exposures.
Who Might Use Them?
Hands-Off Investors: If you want broad market coverage without individually selecting multiple ETFs, this “ETF bundle” could be a convenient choice.
Portfolio Optimizers: For those aiming to balance different asset classes in a single purchase, ETFs of ETFs can simplify rebalancing and tracking.
8. Bitcoin ETFs
At a Glance
Crypto Exposure: These ETFs aim to track the price of Bitcoin—either through direct holdings of the cryptocurrency or via futures contracts.
Regulatory Scrutiny: Bitcoin ETFs operate under significant regulation; approvals can be influenced by market volatility and government concerns.
High Volatility: Bitcoin’s price can fluctuate wildly, making these ETFs riskier than mainstream equity or bond funds.
Who Might Use Them?
Crypto Curious: If you’re looking for cryptocurrency exposure without dealing with private keys or crypto exchanges, Bitcoin ETFs can offer a simpler entry point.
Risk-Tolerant Investors: Given Bitcoin’s volatility, these ETFs may appeal to those comfortable with higher highs and lower lows.
Investing Tips & Considerations
Check Liquidity
Look at average trading volume. Higher volume usually means smaller spreads between the bid and ask prices, making it easier to buy or sell.
Expense Ratio Matters
Small differences in fees can add up significantly over time, especially in index or bond-focused funds.
Understand the Underlying Index or Strategy
Even index ETFs differ in their methodologies. Make sure you know what an ETF specifically tracks or how it’s managed.
Diversify Across Asset Classes
Consider mixing equity, bond, and commodity ETFs to spread risk across multiple areas of the market.
Rebalance Periodically
Keep an eye on your asset allocation and make adjustments as markets move or your goals shift.
Final Takeaway
While index ETFs remain a popular choice due to their simplicity and low fees, the ETF universe offers countless possibilities—actively managed strategies, sector-specific plays, commodity exposures, bond ladders, and cutting-edge thematic funds. A thoughtful selection can help align your portfolio with your personal risk tolerance, time horizon, and investment objectives. So, let's help you assess your risk profile for FREE to determine the most appropriate assets for your investment portfolio.
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